Nexus 4 Launch

“Imagine that this had happened in a brick and mortar store: you wait in line for a new product, you get inside, you get the product, you go to the checkout, then the cash register breaks, so the manager takes the item that you were going to purchase and puts it back on the shelf, and tells you to try again. So, you fight through the crowd again to get the product, then as you’re walking to the checkout, the manager takes the item and puts it back on the shelf, but this time when you go back, the shelf is empty. That’s what happened to many people in the Play Store today.”